December 3-5, 2021 - Madison, WI

PREMIERE STEER & HEIFER SHOW

About

Welcome to the inaugural Badger Brawl!! 

Midwest tradition.

We are excited to continue this 25+ year premiere prospect show. We are working expeditiously to ensure we bring you a quality show –one weekend, one trip, multiple opportunities.

We have a group of industry leading legends that have agreed to sort our cattle — Wayne & Barb Ohlrichs, Brigham Stewart, Chuck Lemenager, Clint & Kelly Hall, Chad Holtkamp and Deven Wilson.  What a line-up!!

Finally — this event is the result of a determined ~ albeit slightly crazy ~ group of individuals that want to ensure this event stays in Wisconsin.  We hope you will consider sponsoring the Brawl.  We did not have time to file non-profit paperwork, so this year you will be advertising with us!  Sponsor (advertising) information is on the Sponsor Page.  

If you have any questions about any part of the Badger Brawl, please reach out. 
Hope to see you on December 3rd!!

Where?

When?

Lodging

Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713

Dec 3rd – 5th, 2021

The Sheraton, rate $94.00. (608) 251-2300

Newly renovated rooms, bar and restaurant. Shuttle Service will run on the weekend. (they do not offer free breakfast)

Home 2 Suites
, $99. (608) 949-9650

The Holiday Inn Express
, $109. (608) 709-5050
Free Breakfast, Shuttle Service within 3 miles.

AmericInn Monona
, $109. 608-467-4791
Pet Friendly, Call direct.
Clarion Suites, $129, 608-284-1234, Call direct.

Your Badger Brawl Committee: 

Sheryl Theobald 608-712-9245
Michelle Austin 608-290-1161
Krisha Geffert   307-760-0327
BJ Jones   608-482-2961
Mike Theobald 608-712-9247