December 3–6, 2026 – Madison, WI

PREMIERE STEER & HEIFER SHOW

Updates

Join us December 3-6 for the 6th Badger Brawl!

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Badger Brawl

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The Badger Brawl is the Midwest’s Largest Premiere Steer and Heifer Show held in December at the Alliant Energy Center, Madison, WI.

IMPORTANT HOTEL INFO

IMPORTANT HOTEL INFORMATION!

The Fairfield Hotel, located across the street from Alliant Energy Center HAS ROOMS AVAILABLE!

Due to a glitch in their booking system, the hotel showed no rooms available but upon the hotel looking into this further, there are plenty available at our group rate!

CALL TO BOOK TODAY!
608-255-7400

Fairfield Inn & Suites Madison South
722 John Nolen Drive
Madison, WI 53713

#BadgerBrawl #HotelRooms
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2 days ago
The 2026 Badger Braw

The 2026 Badger Brawl sponsorship deadline is Sunday, November 8, for sponsors who would like to be featured on the event sponsorship banners.

Sponsorships received after Sunday will still be recognized on show day and on social media.

Thank you to everyone who has generously sponsored this year's Badger Brawl. We truly appreciate your support!

Stay tuned for sponsor shoutouts!
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1 week ago

DISCLAIMER: Any and all shows and livestock events provided, sponsored, or otherwise offered by Badger Brawl, LLC (“BB”) are subject to cancellation, alteration, and/or suspension at any time at the sole discretion of BB. BB is not liable for any lost costs, damages, and/or other financial loss claims arising from the cancellation of any event, show, or other limitations or restrictions on events offered. Events and shows provided and/or sponsored by BB are subject to the laws, regulations, limitations, and other local, state, and federal compliance requirements. Limitations may include restrictions, closures, and or registrant and participant limitations relating to the COVID-19 pandemic. COVID-19 limitations may include requirements to adhere to social distancing and other protocols required by BB. BB reserves the right to refuse, deny, pull, expel, and/or remove from any event or premises any entrant, visitor or participant for any reason, including, but not limited to, temperature, apparent illness, behavioral concerns, and or risks posed to persons, facilities, or livestock present. BB EVENTS ARE SUBJECT TO CLOSURE, CANCELLATION, SUSPENSION AND/OR RESCHEDULING DUE TO THE COVID-19 PANDEMIC. BY PARTICIPATING, AGREEING TO PARTICIPATE, UNDERTAKING PERPARATION TO PARTICIPATE, AND/OR BY COMMUNICATING YOUR INTENT TO PARTICIPATE IN ANY BB EVENT OR SHOW YOU ABSOLVE BB OF ANY LIABILITY ARISING FROM SUCH CLOSURE, CANCELLATION, SUSPENSION AND/OR RESCHEDULING.